SELECTING THE RIGHT SKI
We pride ourselves on trying EVERY ski we sell BEFORE we decide to offer them to our customers... So we're uniquely qualified to match skier to ski... Provided, of course, said skier is able to adequately describe to us his or her skiing style and terrain preference.

The reason internet ski sales are measured in thousands of units rather than in millions of units is simply because ski selection is still (thankfuly) the exclusive domain of the human experience. the $200 ski and the $900 ski share most of the same components so it's all about HOW the ski is made. Artisans still rule. Art is still a big part of ski construction... It's still about how the ski "feels". You just can't describe that unless you've slapped them on. That's what we do. We try them out, and help you understand the nuances. Help you get the right one for you.

Published ski tests are one tidbit of information that might help... provided you trust these tests not to be tainted by sponsorships, advertising dollars and personal brand preference. Ski-test-review sites are also another source of debatable information. Don't ask us to comment on these faceless, unaccountable, dubious reviews. We can only tell you about OUR experience. We trust no-one but ourselves and that's the main reason (as I've pointed out earlier) we go to considerable lengths and expense to test every single ski we think might be suitable for our customers... [read about our ski test here] We then select the pick of the litter, slap them on our wall and proudly stand behind each and every pair with our "love them or we'll swap them" guarantee when you go with our recommendation (ask one of our ski sales-people what that entails).

Unfortunately that's why we will never guarantee that ski 'X' will perform as advertised on their own website... Most ski manufacturers often mis-categorize their own product, it's a simple result of trying to hit every category... and why even their own 'product selectors' often miss the mark. Sometimes a ski that is supposed to be good at something ends up being AMAZING at something completely different... And there's nothing wrong with that. That's the beauty of our process, finding the jewels that will make your on-snow experience a phenomenal one rather than an adequate one.

That's where we come in.

The only catch is that, unfortunately, we can't help you with selecting the right ski over the phone or by email... It's a process we'll only embark upon in person. And while we stand by our lowest price policy, there is a price to pay for all this knowledge, and that price is that you call (or drop by) one of our two locations, make an appointment with one of our specialists and make the trip to Gord's. Not an unreasonable investment we think, considering the potential upsides associated with finally owning the right gear.