NEVER PAY MORE
Yes, we know, in the end it all comes down to price. After all, no matter how great the service, how amazing the free service package is, how tremendous the knowledge, how fantastic the product or how fabulous the warranty, if you can't justify it to your wallet, the bank or even worse, your spouse, it just won't fly. We understand that.

So we thought we'd take a moment and spell out for you what we mean when we use the term "LOWEST PRICE POLICY" on all the products we sell at Gord's:

1. We will match or beat any local competitor's price on the same in-stock brand / model / size / color item. We do reserve the right to decline doing so if the product is below cost or if we can't get confirmation of said price. In some instances, we'll even match on-line retailers... Just ask us, we'd much rather you ask that just walk out, we'll see what we can do and gladly let you know.

2. Once verified, we will then issue you an in-store credit for 5% of the amount of the product in question before taxes AFTER the price match. EXAMPLE: if an item ends up, after all discounts, costing $1000 before taxes, you will receive $50 in the form of an in-store credit voucher. This credit must be used within 30 days following this transaction on anything in the store including service nd rentals.

3. If you've already purchased said item we will gladly credit you the difference within 10 days of your purchase plus the 5% as described in #2.

Our commitment to you as far as pricing goes is quite simple: We will not knowingly sell you anything for more than any other competitor will. Obviously we are in business to stay in business so we make no claim to being the discount king of gear, we just want to make sure you're comfortable that You will not pay more at Gord's. And plus, once we get the pricing thing out of the way we can then concentrate on getting you exactly what you want based on your wants, needs, tastes and budget.

7 STEPS WE TAKE BEFORE YOU WALK INTO GORD'S:
1. We regularly surf the web to check out the competition, our two main stops are www.sportchek.ca and www.sportmart.ca and make sure we're at least one (1) Dollar (.99 cents will do) less that them on the same product we sell. And while they have many SMU's (Special Make-Ups) that come and complicate things, we take those things into consideration. Example: The Atomic C918 and the Atomic C920 are the same ski yet the C920 is an SMU for a large chain, we price match our C918 to match their C920... And so on... (I bet you we're going to get another lawyer letter from 'them' requesting we remove this whole paragraph from our website)

2. We regularly shop local competitors and do the same... We then compare those prices to ours and make modifications to match.

3. Every time we are out on a ski or snowboard trip, we make it a point to visit the shops out there and make notes... then we come back to Gord's and verify that we're in-line price wise.

4. We call it GIA (Gord's Intelligence Agency) and we rely on quite a few friends of Gord's, folks who let us know what's going on... Just to be sure.

5. We listen and we ask. When a customer tells us he or she has seen something cheaper elsewhere, we don't just issue the credit, we go back there and we lower the price.

6. We make fair margin. Fair price for quality product. When we sell something that you can't buy anywhere else (and that does happen here and there) We never gouge. We believe in being ethical in our pricing. Our customers come back and come back and come back... Many of them we consider friends or even family... and we don't mess with that. We treat everyone like we'd expect to be treated.

7. We will happily make price adjustments. Some folks wait and wait and wait to see if maybe what they want is going to be on sale at some point... and because we live in Winnipeg, there is a better than 50/50 chance that it will end up on sale at some point. And because of that possibility we give you our word that if you do decide to buy something and start enjoying it now we'll credit you the difference if it DOES end up on sale later on in that season.

THE RULES OF ENGAGEMENT:
1. Matching other retailer's pricing... No matter how stupid the deal they are offering, we will always credit you the difference if it's within 10 days of your original purchase. Just as long as it's the same product, model and year and the same size. What we will give you then is a store credit that you can apply to anything in the store: Rentals, Accessories, Service, Product, anything.

2. Matching our own sale or reduced pricing... For Equipment: (skis, snowboards, ski bindings, snowboard bindings, ski boots) We will always credit you the difference if we reduce the price of equipment you've purchased from us within 10 days of your purchase. And that's on same model and brand, even if we no longer have the same size you purchased. What we will give you then is a store credit that you can apply to anything in the store: Rentals, Accessories, Service, Product, anything.

All this so you can feel comfortable in the fact that we're trying very hard to make it a win win win situation for you to buy when you want to buy and not worry about being taken to the cleaners. Remember this: Yes, our goal is to sell you stuff... but not just stuff. The RIGHT stuff at the RIGHT price at the RIGHT time.