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WHO WE ARE
If you are new to our little website, allow us to introduce ourselves: We are a ski, snowboard and bike shop located in Winnipeg, Manitoba, Canada. Our story is one rich in history and colorful in it's tradition. Our dear beloved founder Gord Reid started all of this some 40-plus years ago and we're just doing everything we possibly can to live up to his legacy in:

Promoting the sports that we love to do.

Educating our customer in what she or he needs in order to fulfill their goals, dreams or aspirations as they relate to what we do.

Selling only what you sincerely believe in (Staying away from the crap) and recommending it only if your customer really needs it.

Promoting true value and real RELATIONSHIPS with our customers

Being involved in the sports we do and being outspoken about issues that we care deeply about in our sport.

If you're a discount shopper looking for blow-out cheap merchandise at prices that prohibit stuff like proper service, demos, great knowledgeable & caring staff and things like staying in business, may we recommend you go back to your search engine and try another link. We try hard to not be perceived as elitist and more expensive than the next guy... BUT... It's tough not to labeled as such when you make it policy not to sell someone the wrong thing... Or when you make a conscious effort not to sell inferior product just to make a quick buck... We'd rather NOT sell you something than sell you the wrong thing... And while we will gladly credit, refund or exchange an unsatisfactory product... We'd rather not. So we try hard, very hard to do it right the first time. We go to extremes to buy the right stuff to then humbly offer it to you.

A 'surfer' once sent us an Email lambasting our site calling it devoid of product and price lists. Right he was. we view www.Gords.com as your window into our culture. Think of it as a window into all that we're about... Our core values and experience... You can click through this site and get a pretty good sense of who you're dealing with when you do decide to come into our store on 7 Donald Street. Far too many of our customers have our little website as their home page, I am amazed at how many folks visit us on a daily basis... flattering yet puzzling. Is it THAT interesting? I guess some kind people think so. Thank you to them.

Our new lowest price policy on absolutely EVERYTHING we sell matched with the absolute best service, advice and expertise in the business. add to that the best darned boot-fitting on the planet and the best board, bike, in-line and ski techs anywhere, not to mention our top-notch ski school and in-line skate school... All geared to help you do whatever it is you want to do BETTER, FASTER, EASIER and with gobs MORE FUN... All of that and MORE! - It's all part of our renewed commitment to you, our valued customers.

Should you want more specific information than we've thought to provide, each page should (I say 'should' because like everything worth doing, this is a continuous work in progress...) feature an 'expert' (from our staff) for you to access if you have a gear or sport related question. We'll endeavor to respond to your query in as much detail within one day of your Email...
There, I think we've covered the meat of it. Should you have any questions or comments or suggestions, positive or otherwise, please direct your Email to JF@Gords.com we read and respond to every single Email sent to us... We seek and appreciate your input. It's absolutely the only way we can ever hope to better ourselves and elevate our little enterprise to be what we fully desire it to be: The Best.